We started this video with a close-up image in which we used the Ken Burns effect. This effect is the vertical downward movement that follows the honey.

Photos and videos of dripping honey, melting chocolate or caramel have proved to engage audiences better. So, as you would imagine, we shot loads of close-ups of that honey.

For this video, we had to shoot overhead and from various angles for the close-ups, all at the same time. Apart from food videography we also did photography, as we always do for recipes posted on our website.

And if this video got you in the mood for cooking, you can always get the full recipe from Blondelish.