FOOD PHOTOGRAPHY AND STYLING
At Yum Creative, we are not making food photography just for our clients, but we are also doing it for our own recipe blog. This gives us unique insights into how culinary photography works online and on social media.
We know what makes audiences react because we've tried it first and we learned from our successes and failures alike. This means that you'll get great visual content that has already been tested and proven to be effective.
One of the key points of a successful food photography campaign is the content strategy. That's why we need to plan according to your brand's specifics. You can see below some real-life examples that will help you understand. They are meant to emphasize the importance of adopting a content strategy based on each brand.
If you run a food blog with most of your traffic coming from Facebook and you have an online community of which the majority are women, then you might want to go for bright and colorful food photography. You'll need to create the home kitchen atmosphere, thus we'll use the props best suited for this.
If you run a bakery, then your photos need to convey a warm, cozy feeling which only cakes can arouse. They should express that nice sensation we all experience when having tea and cupcakes. Hence, the colors in your photos should be warm and vivid, in tone with your brand. Adding some human touch will also make them look more personal, which is what cake-oriented fans react to.
If you are the proud owner of an Instagram food magazine, then you might want to go for food photography with dark backgrounds, or mouth-watering close-ups. These are just a few of the setups that make people react on that social media channel.
Another key factor is food styling. Think about it as a product package. No matter how good a product is, you need the right package to sell it.
And this applies to food probably more than it does for other products. There are so many dishes that taste amazing but, without the proper food styling, they will often be overlooked, especially on social media where competition is fierce.
That's where our experienced food stylist and photographer works her magic and makes them look amazing, or to put it better, 'Instagrammable'.
OUR FOOD PHOTOGRAPHY RATES
Basic
Our Basic Pack
**** VAT NOT INCLUDED (for EU Clients only)
- Brand Consultation
- * One Original Recipe
- Photoshoot with 1 Backdrop/Set
- 5-10 Images Of The Final Dish
- ** Photo Editing
- All Raw Images
- Food Styling
- Cooking
- Ingredients
Pro
Best-Seller and Best Value for Money
**** VAT NOT INCLUDED (for EU Clients only)
- Brand Consultation
- * One Original Recipe
- Photoshoot with 1-3 Backdrop/Sets
- 10-20 Images Of The Final Dish
- ** Photo Editing
- All Raw Images
- Food Styling
- Cooking
- Ingredients
Custom
As per your requirements
- Brand Consultation
- Brand Photography
- * One or More Original Recipes
- Photoshoot with one or more backdrops
- Number of Images: As Needed
- ** Photo Editing
- All Raw Images
- Food Styling
- Cooking
- Ingredients
* We can develop any recipe according to your needs or, if you have your own delicious recipe, then we will be happy to make it.
** Any extra editing will be charged at a flat fee of $69/round.
*** Our prices are quoted in USD, but you can pay the equivalent in your own currency
**** All prices exclude VAT. This is an EU tax, so only EU clients will be charged with it.
***** WE MAKE DISCOUNTS BETWEEN 5% - 10% FOR ORDERS OF 10 OR MORE RECIPES
