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FOOD PHOTOGRAPHY AND STYLING
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At Yum Creative, we are not making food photography just for our clients, but we are also doing it for our own recipe blog. This gives us unique insights into how culinary photography works online and on social media.
We know what makes audiences react because we’ve tried it first and we learned from our successes and failures alike. This means that you’ll get great visual content that has already been tested and proven to be effective.
One of the key points of a successful food photography campaign is the content strategy. That’s why we need to plan according to your brand’s specifics. You can see below some real-life examples that will help you understand. They are meant to emphasize the importance of adopting a content strategy based on each brand.
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photography%22%2C%22cls%22%3A%22contactphotography%22%2C%22element%22%3A%7B%22display%22%3A%22block%22%2C%22float%22%3A%22right%22%7D%7D%7D%7D”][ffb_buttons_2 unique_id=”1ami9937″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22btn%22%3A%7B%22button%22%3A%7B%220-%7C-button1%22%3A%7B%22button1%22%3A%7B%22text%22%3A%22GET IN 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You’ll need to create the home kitchen atmosphere, thus we’ll use the props best suited for this.[/ffb_param][/ffb_iconbox-2_2][/ffb_column_1][ffb_column_1 unique_id=”haiqo7u” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A%224%22%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A%220%22%2C%22is-bg-clipped%22%3A%220%22%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_iconbox-2_2 unique_id=”haiqo7v” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22content%22%3A%7B%220-%7C-icon%22%3A%7B%22icon%22%3A%7B%22icon-color%22%3A%22%5B1%5D%22%7D%7D%2C%221-%7C-labels%22%3A%7B%22labels%22%3A%7B%22repeated-lines%22%3A%7B%220-%7C-description%22%3A%7B%22description%22%3A%7B%22text-is-richtext%22%3A%220%22%7D%7D%7D%7D%7D%7D%2C%22use-border%22%3A%221%22%2C%22border-color%22%3A%22%23d3d3d9%22%2C%22border-color-nonanimated%22%3A%22%22%2C%22content-align%22%3A%22text-center%22%7D%2C%22clrs%22%3A%7B%22text-color%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen content 0-|-icon icon icon”]ff-font-awesome4 icon-birthday-cake[/ffb_param][ffb_param route=”o gen content 1-|-labels labels repeated-lines 0-|-description description text”]If you run a bakery, then your photos need to convey a warm, cozy feeling which only cakes can arouse. They should express that nice sensation we all experience when having tea and cupcakes. Hence, the colors in your photos should be warm and vivid, in tone with your brand. 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Another key factor is food styling. Think about it as a product package. No matter how good a product is, you need the right package to sell it.
And this applies to food probably more than it does for other products. There are so many dishes that taste amazing but, without the proper food styling, they will often be overlooked, especially on social media where competition is fierce.
That’s where our experienced food stylist and photographer works her magic and makes them look amazing, or to put it better, ‘Instagrammable’.
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route=”o gen content 0-|-one-title one-title text”]Pro[/ffb_param][ffb_param route=”o gen content 1-|-one-subtitle one-subtitle text”]Best-Seller and Best Value for Money[/ffb_param][ffb_param route=”o gen content 2-|-one-info one-info sign”]ff-font-awesome4 icon-dollar[/ffb_param][ffb_param route=”o gen content 2-|-one-info one-info price”]699[/ffb_param][ffb_param route=”o gen content 2-|-one-info one-info duration”] Recipe[/ffb_param][ffb_param route=”o gen content 3-|-one-subtitle one-subtitle text”]**** VAT NOT INCLUDED (for EU Clients only)[/ffb_param][ffb_param route=”o gen content 4-|-items items content 0-|-item item text”]Brand Consultation[/ffb_param][ffb_param route=”o gen content 4-|-items items content 1-|-item item text”]* One Original Recipe[/ffb_param][ffb_param route=”o gen content 4-|-items items content 2-|-item item text”]Photoshoot with 1-3 Backdrop/Sets[/ffb_param][ffb_param route=”o gen content 4-|-items items content 3-|-item item text”]10-20 Images Of The Final Dish[/ffb_param][ffb_param route=”o gen content 4-|-items items content 4-|-item item text”]** Photo Editing[/ffb_param][ffb_param route=”o gen content 4-|-items items content 5-|-item item text”]All Raw Images[/ffb_param][ffb_param route=”o gen content 4-|-items items content 6-|-item item text”]Food Styling[/ffb_param][ffb_param route=”o gen content 4-|-items items content 7-|-item item text”]Cooking[/ffb_param][ffb_param route=”o gen content 4-|-items items content 8-|-item item text”]Ingredients[/ffb_param][/ffb_pricinglists-1_2][/ffb_column_1][ffb_column_1 unique_id=”1ehekfir” 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route=”o gen content 0-|-one-title one-title text”]Custom[/ffb_param][ffb_param route=”o gen content 1-|-one-subtitle one-subtitle text”]As per your requirements[/ffb_param][ffb_param route=”o gen content 2-|-one-info one-info sign”]ff-font-awesome4 icon-dollar[/ffb_param][ffb_param route=”o gen content 2-|-one-info one-info price”]POA[/ffb_param][ffb_param route=”o gen content 2-|-one-info one-info duration”][/ffb_param][ffb_param route=”o gen content 3-|-items items content 0-|-item item text”]Brand Consultation[/ffb_param][ffb_param route=”o gen content 3-|-items items content 1-|-item item text”]Brand Photography[/ffb_param][ffb_param route=”o gen content 3-|-items items content 2-|-item item text”]* One or More Original Recipes[/ffb_param][ffb_param route=”o gen content 3-|-items items content 3-|-item item text”]Photoshoot with one or more backdrops[/ffb_param][ffb_param route=”o gen content 3-|-items items content 4-|-item item text”]Number of Images: As Needed[/ffb_param][ffb_param route=”o gen content 3-|-items items content 5-|-item item text”]** Photo Editing[/ffb_param][ffb_param route=”o gen content 3-|-items items content 6-|-item item text”]All Raw Images[/ffb_param][ffb_param route=”o gen content 3-|-items items content 7-|-item item text”]Food Styling[/ffb_param][ffb_param route=”o gen content 3-|-items items content 8-|-item item text”]Cooking[/ffb_param][ffb_param route=”o gen content 3-|-items items content 9-|-item item text”]Ingredients[/ffb_param][/ffb_pricinglists-1_2][/ffb_column_1][ffb_column_1 unique_id=”1ehe1p3m” 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unique_id=”1ehe232m” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]* We can develop any recipe according to your needs or, if you have your own delicious recipe, then we will be happy to make it.[/ffb_param][/ffb_paragraph_2][ffb_paragraph_2 unique_id=”1ehe4tui” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]** Any extra editing will be charged at a flat fee of $69/round.[/ffb_param][/ffb_paragraph_2][ffb_paragraph_2 unique_id=”1ehe5oif” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]*** Our prices are quoted in USD, but you can pay the equivalent in your own currency[/ffb_param][/ffb_paragraph_2][ffb_paragraph_2 unique_id=”1pac5715″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]**** All prices exclude VAT. This is an EU tax, so only EU clients will be charged with it.[/ffb_param][/ffb_paragraph_2][ffb_paragraph_2 unique_id=”4rd5uqk9″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%221%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]
***** WE MAKE DISCOUNTS BETWEEN 5% – 10% FOR ORDERS OF 10 OR MORE RECIPES
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OUR FOOD PHOTOGRAPHY PORTFOLIO
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